Asset valuation is commonly performed prior to the sale of an asset or prior to purchasing insurance for an asset. It is simply a method of assessing the worth of a company, real estate, security, antique or other item of worth, and may consist of both subjective and objective measurements. For example, in valuing a company, there is no number on the company’s financial statements that tells how much its brand name is worth. On the other hand, net profit is an objective measurement based on the company’s income and expense figures. The value, complexity, and future plans of an asset should be taken into account when considering whether to hire a general valuator who will give you a rough estimate, or a specialist whose results will be well researched and verifiable.